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SEO of Re~Cycle's site

Getting more people to the site seems like a good focus :)

 

Also have won a Google Grant - donations of adverts - Adwords, Pay Per Click (PPC)  NEED SOMEONE TO PUSH THIS

 

Resources:


Re~Cycle scores top in a search for "bicycle charity" (2011)

As such, I figure we can get other top/good hits, as there's a lot of good info on the site.

 

The text under Re~Cycle with the web search "bicycle charity" is (Jun 2011)

"He is a big fan of Re~Cycle the charity that for 10 years, has collected second-hand bikes, parts and tools in the UK and shipped them to African countries..."

This was the first sentence of one of the news items, which may have been the top news item when Google crawled it?

This is not a bad thing to have, tho is not as descriptive as we might like.

How do we edit this?

How do we ensure that less Re~Cycle relevant first lines of news don't appear, eg. "Today is World Malaria Day.  Malaria is a preventable disease, yet it kills at least one million people worldwide every year and is Uganda's biggest child killer"

 

A new thing is that it has under it :

Donate Bikes - Find Out More - Last - Donate Money

Last seems totaly irrelevant, how do we change this?

03Jun2011: now has

Donate a Bike - Contact Us - Find Out More - How To - Overview

 

 

 

 

Google

Google - system is links, with the right phrase as the link

So get links with word / phrase that you want to find as the hyperlink

1 - check out existing links and ask them to change how they've done it
2 - secure new links

 

What are the main pages people find us by using search?

Home page.

How do we edit the short bit of text that appeas underneath the search result?

**Requires "nodewords" module, which in turn requires Drupal v6.x (we're running v5.x). As an aside, we're also running a tinyMCE module for the WYSIWYG editor, which isn't supported anymore. Maybe worth looking into an alternative module that is more clever with modern web standards. Could solve some of the formatting issues?

Just found this - http://tips.webdesign10.com/basic-drupal-seo-on-site-optimization

 

THINGS WE HAVE ALREADY

  1. Enable Clean URL

 

THINGS WE MAY WANT

This list is from this page - http://tips.webdesign10.com/basic-drupal-seo-on-site-optimization, which seems old and not highly commented upon, but I found it at the top!

  1. Enable Path Module and install and enable Pathauto, Global Redirect and Token Modules.
    1. Don't think we have this, what do you think?
  2. Configure the Pathauto Module
  3. Install and enable the Meta Tags Module.
    1. looks pretty essential for accurate google search description
  4. Install enable the Page Title Module
  5. Do NOT install the Drupal Sitemap Module.
  6. Fix .htaccess to redirect to "www" or remove the "www" subdomain.
    1. Grant (I think) spotted this as the issue why the search facility Geoff made does not work, though he or they have fixed an auto thing for that page  (http://re-cycle.org/Donate/Bike/Search)
    2. Should I put up that this in the tech Drupal vol job list, or not bother with it?
  7. Fix your theme's HTML headers if they aren't right
  8. Recommended: create a custom front page
  9. Modify your robots.txt file.

 

 

 

THINGS WE DO WANT

 

The intro text in "Description" of pages which comes up under search hits to have search tearms and be 'enticing and engaging text'.

  • How to do this?
  • Who do to this?

 

 

OTHER RESOUCES

 

Images

  1. Name of file
  2. Alt tag, between image tags, eg. <Img alt="some useful text"> is what browser display when image missing
  3. in image, use simple eg. Arial
  4. in caption + refer to caption in body

 

 

What search terms to we want to score highly that not already?

  • Charity Rides
    • Sponsored bike ride
    • Charity bike ride
  • Donations of bikes
    • bike recycle
    • bike recycling
    • bike reuse
    • bike re-use

 

Terms and results

Rank finder - http://www.searchenginegenie.com/google-rank-checker.html