Getting more people to the site seems like a good foucs :)
Also Google Grants - donations of adverts
Re~Cycle scores top in a search for "bicycle charity" (2009)
As such, I figure we can get other top/good hits, as there's a lot of good info on the site.
The text under Re~Cycle with the web search "bicycle charity" is (Sept 09)
"Once again, Re~Cycle was the charity partner of the Bicycle Film Festival (BFF) in London, at the Barbican for the second year. ..."
This was the first sentence of one of the news items, which may have been the top news item when Google crawled it?
This is not a bad thing to have, tho is not as descriptive as we might like.
How do we edit this?
How do we ensure that less Re~Cycle relevant first lines of news don't appear, eg. "Today is World Malaria Day. Malaria is a preventable disease, yet it kills at least one million people worldwide every year and is Uganda's biggest child killer"
A new thing is that it has under it :
Last seems totaly irrelevant, how do we change this?
23Mar2010: now has Donate a Bike - Contact Us - Gallery - Videos
What search terms to we want to score highly?
- Sponsored bike ride
- Charity bike ride
- Bike charity
What are the main pages people find us by using search?
How do we edit the short bit of text that appeas underneath it?
Just found this - http://tips.webdesign10.com/basic-drupal-seo-on-site-optimization
THINGS WE HAVE ALREADY
- Enable Clean URL
THINGS WE MAY WANT
This list is from this page - http://tips.webdesign10.com/basic-drupal-seo-on-site-optimization, which seems old and not highly commented upon, but I found it at the top!
- Enable Path Module and install and enable Pathauto, Global Redirect and Token Modules.
- Don't think we have this, what do you think?
- Configure the Pathauto Module
- Install and enable the Meta Tags Module.
- Install enable the Page Title Module
- Do NOT install the Drupal Sitemap Module.
- Fix .htaccess to redirect to "www" or remove the "www" subdomain.
- Grant (I think) spotted this as the issue why the search facility Geoff made does not work, though he or they have fixed an auto thing for that page (http://re-cycle.org/Donate/Bike/Search)
- Should I put up that this in the tech Drupal vol job list, or not bother with it?
- Fix your theme's HTML headers if they aren't right
- Recommended: create a custom front page
- Modify your robots.txt file.
THINGS WE DO WANT
The intro text in "Description" of pages which comes up under search hits to have search tearms and be 'enticing and engaging text'.
- How to do this?
- Who do to this?
OTHER RESOUCES
- http://groups.drupal.org/node/8592
- http://www.conversationmarketing.com/2008/12/seo-2009-adapt-or-die.htm
Test
| d | |
| d | |
Terms and results
| SEARCH TERMS | ranking | of | Date | Date | Date |
| re-cycle | top | 64,000,000 | Nov 09 | ||
| recycle | 38 | 32,000,000 | Nov 09 | ||
| Charity Bike Ride | 76 | 41,100,000 | nov 09 | ||
| re-cycle bikes africa | top | 2,300,000 | Nov 09 | ||
| recycle bikes africa | top | 1,310,000 | Nov 09 | ||
| nov 09 | |||||
| bicycle charity | top | 3,350,000 | Nov 09 | ||
| bike charity | past 200 | 4,420,000 | Nov 09 | ||
| sponsored bike ride | past 120 | 1,190,000 | Nov 09 | ||
| recycle bike | |||||
| recycle bicycle | |||||
| reuse bike | |||||
| g | |||||
| reuse bicycle |
|
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